At Perfect Redd, we fund food passion.

With over 120 years of working with a wide variety of food products, we’ve accumulated a wealth of knowledge from pigs to pies to plant-based. Our aim is to create a perfect environment for your business to not only grow, but thrive.

At Perfect Redd, we fund food passion.

With over 120 years of working with a wide variety of food products, we’ve accumulated a wealth of knowledge from pigs to pies to plant-based. Our aim is to create a perfect environment for your business to not only grow, but thrive.

The food industry is constantly changing, and innovation is key. From tackling food waste to renewable sources, we don’t sit still. Which is why we are always looking out for the next exciting company to work with and pass on our expertise from a wide range of our team. In this instance, too many cooks don’t spoil the broth.

The perfect environment for your business to thrive.

A Redd means to create the ideal environment for growth – And here at Perfect Redd we want to help passionate businesses to thrive and reach their full potential.

Our history may be known for traditional, quintessential British staples, but little is known of the work we do behind the scenes for the future of food.‍

Perfect Redd is an investment fund within the Samworth Brothers Group, with minority interests in entrepreneurial food-related businesses. We focus on purpose-led and sustainable business models that excite customers, consumers and team members.

After each investment, the business receives the support of the wider Samworth Group. Perfect Redd continues to help to nurture the business, offer expertise and potentially facilities where needed, to help it grow.

Our aim is to support and enable passionate entrepreneurs to make an impact within the industry. It’s their love of food that drives us, and why we fund food passion.

Who we are

Our Board

Perfect Redd uses their board of directors as both a key sounding board but also as a very important governance process. Their wealth of experience ensures we invest in the businesses that best suit the mission they have set.

As a gateway to Samworth Brothers, they facilitate the right people to join the investee board based upon the requirements of the Founders. Our teams then work collaboratively to create a culture of sharing ideas and opening up opportunities.

William Kendall

Director

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Hugo Mahoney

Director

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Hannu Ryopponen

Director

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Mark Samworth

Director

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Our Wider Team

Kerrie Bailey

Non-Exec on Tiba Tempeh

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Sophie Beardsall

Non-Exec advisor

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Paul Bennell

Non-Exec on Urban Legend

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Beth Brown

Non-Exec on Jelly Drops

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Ben Kay

Non-Exec on Cheesegeek

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Michelle Sanders

Non-Exec on Holy Moly

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Paul Short

Investment Director

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Our food passions

Cheesegeek
Holy Moly
Tiba Tempeh
Jelly Drops
Urban Legend

Holy Moly

Heavenly Made Guacamole
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Tiba Tempeh

It's Time To Grab Life By The Plants
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Cheesegeek

Join The Cheese Revolution
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Jelly Drops

Boost Water Intake Through An Irresistible Sweet
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Urban Legend

The Junk Needs To Come Out Of Junk Food
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‘Our overall experience with Perfect Redd is hugely positive. The investment process itself was transparent and conducted with openness and integrity. As investors they are a great partner; willing to help, share knowledge and utilise their vast industry expertise when asked.

They took the time to understand our business and what we are trying to achieve – and have a clear vision on their role in our success. They understand they are here to provide support and guidance, not intervention. We are very proud to be part of the Perfect Redd incubator and look forward to a long and successful partnership together.’

Gaz Booth, Co-Founder of Holy Moly

‘Perfect Redd have added tangible value across such a broad range of areas at Cheesegeek. Just as importantly though, from first contact, it is abundantly clear that they genuinely care about their portfolio, and the long-term visions behind them. It has been a real pleasure working with Paul and the team, who have been immensely supportive throughout.’

Edward, Founder of Cheesegeek

‘The support from Perfect Redd has provided has been invaluable. Their guidance during a time of significant operational change and scaling was critical to its success and their experience and expertise has given us fantastic insight to help develop our longer term channel strategy. They've also made us feel very much part of the Samworth Family, both sharing their own resources and connecting us with other Perfect Redd start-ups.’

Claudia, Co-Founder of Jelly Drops

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